Fashion

5WPR Beauty, Fashion & Lifestyle Division Named Third Largest in U.S.

5WPR Beauty, Fashion & Lifestyle Division Named Third Largest in U.S.

NEW YORK, April 28, 2023 /PRNewswire/ — O’Dwyers, a leading public relations industry publication, has officially released its annual PR rankings, naming 5W Public Relations‘ beauty, fashion & lifestyle practice area the third largest in the U.S., with net fees of $8.5 million. This year’s placement marks the eighth consecutive year the division has been […]

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Lifestyle

Chi Botanic Inc. Awarded Competitive USDA SBIR Phase I Grant for Plant Cell-Cultured Vanilla

Chi Botanic Inc. Awarded Competitive USDA SBIR Phase I Grant for Plant Cell-Cultured VanillaSmall Business Innovative Research Program Provides $175,000 in Funding for Chi Botanic’s Sustainable Vanilla Technology

 ChiBotanic Inc. is pleased to announce that its research and commercialization project for a new cell-cultured Vanilla 2.0 technology for a plant-based full-spectrum natural vanilla flavor has been awarded a highly competitive Small Business Innovative Research (SBIR) Phase I Award of $175,000 from the United States Department of Agriculture (USDA) National Institute of Food and Agriculture (NIFA).

The proposal, “Vanilla 2.0: A reliable, sustainable, domestic supply of authentic Vanilla planifolia flavor and fragrance,” will help support Chi Botanic’s efforts to solve the many problems facing the natural vanilla supply chain, including a very difficult, laborious, slow-growing agricultural crop limited to tropical climates representing biodiversity hotspots. Political instability and extreme weather in regions where vanilla is grown further contribute to severe price fluctuations.

The technology Chi Botanic is creating will achieve a Vanilla planifolia plant cell culture that can be grown inexpensively anywhere and produce high concentrations of vanillin plus the many other flavor and fragrance metabolites of real vanilla. Major advantages to creation of a plant cell suspension culture specialized for production of the distinctive blend of vanilla phenylpropanoids are as follows:

  • Increased value of a complex, plant-based vanilla product over the inferior synthetic vanillin that makes up 99% of the vanilla flavor on the market today.
  • Unlike other synthetic biology-based methods, the system will provide the sustainability of fermentation-type methods, yet the end-product will be as complex as pure vanilla extract, which the FDA strictly defines as from vanilla seed pods. Thus, the Chi Botanic product will initially be labeled as “natural vanilla flavor” due to the source plant (Vanilla planifolia) from which the culture is derived, though not strictly from seed pods.
  • Economically viable, domestic production with tight control of quality and composition. Co-location with product manufacturing possible.
  • Faster growing, processing, and production times compared to farm-grown vanilla.
  • Over 18,000 products contain vanillin, yet less than 1% is sourced from the plant (Sethi, 2017). Chi Botanic’s own market research with potential enterprise customers has proven an eagerness to assess and willingness to pay a premium for our proposed product, with one of the world’s largest suppliers of vanilla quoted as “dreaming of the day” when this could be possible.

For more information, visit the corporate website at www.chibotanic.com or email [email protected]. Digital photos are available. 

Contact Information:

Jonathan (Jon) Meuser

Chief Executive Officer

[email protected]

510-227-5237

Original Source:

Chi Botanic Inc. Awarded Competitive USDA SBIR Phase I Grant for Plant Cell-Cultured Vanilla

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Fashion

AI in Fashion Global Market Report 2023: Growing Influence of Social Media on the Fashion Industry Fuels the Sector

AI in Fashion Global Market Report 2023: Growing Influence of Social Media on the Fashion Industry Fuels the Sector

DUBLIN, April 28, 2023 /PRNewswire/ — The “AI in Fashion Global Market Report 2023” report has been added to  ResearchAndMarkets.com’s offering. This report provides strategists, marketers and senior management with the critical information they need to assess the market. The global AI in fashion market grew from $0.65 billion in 2022 to $0.91 billion in 2023 […]

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Fashion

Modern Menswear Brand Coofandy Revels in a Year of Online Success with Cotton-Linen Line

Modern Menswear Brand Coofandy Revels in a Year of Online Success with Cotton-Linen Line

NEW YORK, April 29, 2023 /PRNewswire/ — Coofandy, the modern menswear designer with an eye toward comfort and style, is excited to announce the celebration of its online store’s year anniversary. With the goal of styling men to create confidence through clothing, the company has developed its latest cotton collection to fit any man’s needs […]

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Fashion

nuBest Salon & Spa Celebrates 50 YEARS in Business!

nuBest Salon & Spa Celebrates 50 YEARS in Business!

MANHASSET, N.Y., May 1, 2023 /PRNewswire/ — The year was 1973. Best & Co. Department store stood vacant on northern boulevard’s gold coast. nuBest 50 YEARS 1973-2023 Michael Mazzei had a vision. As he looked at the iconic space, he imagined a “department store of beauty.” And so nuBest & co. was born. Today nuBest […]

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Fashion

Cole Haan Collaborates with Illustrator and Designer Sophia Chang On Its Latest Capsule Collection For Women

Cole Haan Collaborates with Illustrator and Designer Sophia Chang On Its Latest Capsule Collection For Women

NEW YORK, May 1, 2023 /PRNewswire/ — Today, Cole Haan is launching its latest collaboration with designer and illustrator, Sophia Chang. The special-edition collection is Sophia’s first-ever women’s-exclusive collection and includes two footwear styles and one handbag silhouette that invites women everywhere to own their own style. Experience the full interactive Multichannel News Release here: […]

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Fashion

K-Swiss and McLaren Racing Will Debut Their Collaborative Team Performance-Driven Collection For 2023 F1 Racing Season

K-Swiss and McLaren Racing Will Debut Their Collaborative Team Performance-Driven Collection For 2023 F1 Racing Season

LOS ANGELES, May 1, 2023 /PRNewswire/ — For the first time since announcing their multi-year partnership with McLaren Racing, LA based tennis performance and heritage footwear brand K-Swiss will be releasing the first of their three collaborative collections. Tubes Sport This partnership is based off both brand’s values of innovation and passion for cutting-edge design. K-Swiss’s […]

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