NEW YORK, April 26, 2023 /PRNewswire/ — The activewear apparel market size is set to grow by USD 235.83 million between 2022 and 2027 and register a CAGR of 11.43%, according to Technavio’s latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio’s reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. View a Sample Report

Factors such as product innovation leading to portfolio extension and product premiumization, increasing participation in athletics, and growing awareness among people about fitness and a healthy lifestyle will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments. The activewear apparel market is fragmented, and the degree of fragmentation will accelerate during the forecast period.

Activewear Apparel Market 2023-2027: Segmentation

• End-user 
• Distribution Channel 
• Geography 
• North America
• Europe
• APAC
• Middle East and Africa
• South America

The market growth in the women segment will be significant over the forecast period. The segment is primarily driven by the growing women’s inclination towards trendy and fashionable activewear apparel. Increased consumer health awareness, female consumer enthusiasm for sports and fitness, rise in the spending power of women, and an increasing inclination toward Western clothing are other factors driving the growth of the segment.

North America will account for 35% of the market growth during the forecast period. The region has a well-developed fitness industry. In addition, the high prevalence of obesity and diabetes has driven many people to take part in fitness activities such as yoga, Zumba, and meditation to remain fit and healthy in the region. Besides, vendors in the region are increasing their production and distribution efforts to increase their customer reach. All these factors are driving the growth of the active apparel market in North America.

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Activewear Apparel Market 2023-2027: Vendor Analysis and Scope

The global activewear apparel market is fragmented due to the presence of many global, regional, and domestic vendors. To increase their market shares and to differentiate themselves from their competitors, vendors offer advanced activewear apparel. They are differentiating themselves based on quality and innovations and are offering services with different benefits. Some of the key vendors covered in the report include:

• adidas AG – The company offers activewear apparel such as fast graphic tee, runner tee, and Adizero marathon jacket.
• Augusta Sportswear Inc. – The company offers activewear apparel such as color block bras and Asics logo bras.
• DICKS Sporting Goods Inc. – The company offers activewear apparel such as Columbia Women’s Firewood Core Pants and Columbia Women’s W Titan Pass Pants.
• Iconix International – The company offers activewear apparel such as Mercedes AMG Petronas F1 wired run sneakers and Scuderia Ferrari Race Printed Men’s T-shirts.
• Fashion Nova LLC
• Columbia Sportswear Co.
• Gildan Activewear Inc.
• Girlfriend Collective LLC
• Good American LLC
• Groupe Artemis
• Lefty Production Co.
• Nike Inc.
• PVH Corp.
• Superfit Hero LLC
• TechStyle Fashion Group
• Under Armour Inc.

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The report also covers the following areas:

Activewear Apparel Market 2023-2027: Market Dynamics

• Driver – The market is driven by the growing awareness about healthy lifestyles. Sedentary lifestyles and physical inactivities are increasing the prevalence of various health conditions such as anxiety, obesity, type 2 diabetes, and osteoporosis. Hence, a growing number of people are focusing on adopting a healthy lifestyle. They are taking part in some form of daily exercise to remain healthy and prevent various health conditions. In addition, several vendors are creating awareness about a healthy lifestyle and the methods of becoming healthy through various fitness training and sports activities through social media platforms. All these factors are driving the growth of the market.
• Trend – Customization of active apparel is identified as the key trend in the market. The popularity of customized active apparel is increasing in the developed countries of the Americas and Europe. Developing countries such as China and India are also experiencing a surge in the demand for customized premium goods, including activewear apparel. Several vendors in the market are offering a wide range of customized products to cater to the growing consumer demand. For instance, Nike Inc. offers customized activewear apparel such as pants, shorts, and jackets under its segment Nike Team. The company allows customers to customize their activewear apparel in terms of color, design, or text print. Similarly, vendors such as Under Armour and Adidas offer a wide range of customized apparel, including activewear. This trend is expected to positively influence the growth of the market during the forecast period.
• Challenge – Changes in trade policies are identified as major challenges hindering the growth of the market. Most of the prominent vendors in the market have their headquarters in the US. The country has recently witnessed extensive changes in trade policies, such as increased tariffs on imports of apparel, including activewear apparel. This is negatively impacting the performance of various international vendors. Such policies are also forcing several vendors to shift their production facilities to developing countries such as China. All these factors are reducing the growth potential of the market.

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Activewear Apparel Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist activewear apparel market growth during the next five years
• Estimation of the activewear apparel market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the activewear apparel market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of activewear apparel market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global activewear apparel market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global activewear apparel market 2017 – 2021 ($ million)

• 4.2 End-user Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – End-user Segment 2017 – 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 30: Chart on End-user – Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user – Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Women – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Women – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Women – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Women – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Women – Year-over-year growth 2022-2027 (%)

• 6.4 Men – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Men – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Men – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Men – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Men – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by End-user 
• Exhibit 42: Market opportunity by End-user ($ million)
• Exhibit 43: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 44: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 45: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 46: Chart on Comparison by Distribution Channel
• Exhibit 47: Data Table on Comparison by Distribution Channel

• 7.3 Offline – Market size and forecast 2022-2027 
• Exhibit 48: Chart on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Offline – Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Offline – Year-over-year growth 2022-2027 (%)

• 7.4 Online – Market size and forecast 2022-2027 
• Exhibit 52: Chart on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Online – Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Online – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel 
• Exhibit 56: Market opportunity by Distribution Channel ($ million)
• Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 59: Chart on Market share by geography 2022-2027 (%)
• Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027 
• Exhibit 63: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027 
• Exhibit 67: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027 
• Exhibit 71: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 75: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027 
• Exhibit 79: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027 
• Exhibit 83: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027 
• Exhibit 87: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 Germany – Market size and forecast 2022-2027 
• Exhibit 91: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.11 Italy – Market size and forecast 2022-2027 
• Exhibit 95: Chart on Italy – Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on Italy – Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on Italy – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Italy – Year-over-year growth 2022-2027 (%)

• 9.12 Canada – Market size and forecast 2022-2027 
• Exhibit 99: Chart on Canada – Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Canada – Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Canada – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Canada – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ million)
• Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

11 Vendor Landscape

• 11.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 109: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 12.3 adidas AG
• Exhibit 111: adidas AG – Overview
• Exhibit 112: adidas AG – Business segments
• Exhibit 113: adidas AG – Key news
• Exhibit 114: adidas AG – Key offerings
• Exhibit 115: adidas AG – Segment focus

• 12.4 ASICS Corp.
• Exhibit 116: ASICS Corp. – Overview
• Exhibit 117: ASICS Corp. – Business segments
• Exhibit 118: ASICS Corp. – Key news
• Exhibit 119: ASICS Corp. – Key offerings
• Exhibit 120: ASICS Corp. – Segment focus

• 12.5 Columbia Sportswear Co. 
• Exhibit 121: Columbia Sportswear Co. – Overview
• Exhibit 122: Columbia Sportswear Co. – Business segments
• Exhibit 123: Columbia Sportswear Co. – Key news
• Exhibit 124: Columbia Sportswear Co. – Key offerings
• Exhibit 125: Columbia Sportswear Co. – Segment focus

• 12.6 DICKS Sporting Goods Inc. 
• Exhibit 126: DICKS Sporting Goods Inc. – Overview
• Exhibit 127: DICKS Sporting Goods Inc. – Product / Service
• Exhibit 128: DICKS Sporting Goods Inc. – Key offerings

• 12.7 Fashion Nova LLC
• Exhibit 129: Fashion Nova LLC – Overview
• Exhibit 130: Fashion Nova LLC – Product / Service
• Exhibit 131: Fashion Nova LLC – Key offerings

• 12.8 Gildan Activewear Inc. 
• Exhibit 132: Gildan Activewear Inc. – Overview
• Exhibit 133: Gildan Activewear Inc. – Product / Service
• Exhibit 134: Gildan Activewear Inc. – Key offerings

• 12.9 Girlfriend Collective LLC 
• Exhibit 135: Girlfriend Collective LLC – Overview
• Exhibit 136: Girlfriend Collective LLC – Product / Service
• Exhibit 137: Girlfriend Collective LLC – Key offerings

• 12.10 Good American LLC
• Exhibit 138: Good American LLC – Overview
• Exhibit 139: Good American LLC – Product / Service
• Exhibit 140: Good American LLC – Key offerings

• 12.11 Groupe Artemis
• Exhibit 141: Groupe Artemis – Overview
• Exhibit 142: Groupe Artemis – Product / Service
• Exhibit 143: Groupe Artemis – Key offerings

• 12.12 Hanesbrands Inc.
• Exhibit 144: Hanesbrands Inc. – Overview
• Exhibit 145: Hanesbrands Inc. – Business segments
• Exhibit 146: Hanesbrands Inc. – Key offerings
• Exhibit 147: Hanesbrands Inc. – Segment focus

• 12.13 Nike Inc.
• Exhibit 148: Nike Inc. – Overview
• Exhibit 149: Nike Inc. – Business segments
• Exhibit 150: Nike Inc. – Key news
• Exhibit 151: Nike Inc. – Key offerings
• Exhibit 152: Nike Inc. – Segment focus

• 12.14 PVH Corp.
• Exhibit 153: PVH Corp. – Overview
• Exhibit 154: PVH Corp. – Business segments
• Exhibit 155: PVH Corp. – Key offerings
• Exhibit 156: PVH Corp. – Segment focus

• 12.15 Superfit Hero LLC
• Exhibit 157: Superfit Hero LLC – Overview
• Exhibit 158: Superfit Hero LLC – Product / Service
• Exhibit 159: Superfit Hero LLC – Key offerings

• 12.16 Under Armour Inc.
• Exhibit 160: Under Armour Inc. – Overview
• Exhibit 161: Under Armour Inc. – Business segments
• Exhibit 162: Under Armour Inc. – Key offerings
• Exhibit 163: Under Armour Inc. – Segment focus

• 12.17 VF Corp.
• Exhibit 164: VF Corp. – Overview
• Exhibit 165: VF Corp. – Business segments
• Exhibit 166: VF Corp. – Key news
• Exhibit 167: VF Corp. – Key offerings
• Exhibit 168: VF Corp. – Segment focus

13 Appendix

• 13.2 Inclusions and exclusions checklist 
• Exhibit 169: Inclusions checklist
• Exhibit 170: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 171: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 172: Research methodology
• Exhibit 173: Validation techniques employed for market sizing
• Exhibit 174: Information sources

• 13.5 List of abbreviations 
• Exhibit 175: List of abbreviations

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