The brand is highlighting trailblazers on and off the field, headlined by the newest football stars joining its elite athlete roster – Lamar Jackson, Justin Jefferson, Puka Nacua and Diana Flores – and a capsule collab with fashion designer Kristin Juszczyk

CHICAGO, Sept. 4, 2024 /PRNewswire/ — Gatorade, the world’s most superior sports drink, has spent nearly 60 years fueling the sport of football on and off the field. As the NFL kicks off another monumental year, Gatorade is continuing to help shape the game. From the rise of women’s impact on the sport and the growing spotlight on flag football, to the new era of athlete individualism, football is changing – and Gatorade is using its latest campaign, “You Know We Got ‘IT'”, to help usher in that change on the heels of the brand’s revival of its iconic tagline “Is It In You?.”