Zuhair Murad. SS 2023 during Haute Couture Week.
Fashion

Zuhair Murad. SS 2023 during Haute Couture Week.

Zuhair Murad. SS 2023 during Haute Couture Week.

Zuhair Murad. Exquisite Dynasty Spring Summer 2023 Couture Collection during Haute Couture Week.

In the Belle-poque chateaus of the French Riviera, the centuries collide. With casual elegance, a new generation of heiresses breathe life back into their family heritage. Zuhair Murad's Spring-Summer 2023 Couture collection captures the freedom of their azure and gold days, filled with laughter, secrets and sensuality. The nights announced in the same note conclude this sweet joy with natural refinement that excludes any excess.

On the streets of the most mythical bay in the world, young women frolic on Vespas, bicycles or convertibles, hair disciplined in straw hats or large silk scarves, sometimes tied in a bun, sometimes floating in the wind. They play lively games of badminton or petanque in the shade of lime trees and pines, take spontaneous dips in wild creeks, and enjoy picnics on the pebbles with pastis and pissaladires. Just before dusk, we take the road to the hinterland.

As the evening approaches, the young women prepare to celebrate the sunset in the pastel boudoirs of their family mansion. The chirping of the cicadas has stopped, and as if in a dream, they slowly descend the double staircase of the porch that opens onto the lawn. In the manicured garden, soft music accompanies the fall of night as bursts of laughter and hushed conversations fill the air. Cocktails are served, and a rosy light highlights the details of long dresses that one would think were borrowed from the whimsical youth of some relative, a remnant of the nightlife of a bygone era.

The embroidery patterns in the collection are inspired by architectural details from the Belle poque. Silk whispers in caddy, tulle, chiffon, taffeta, satin, jersey or chiffon. The palette, often shaded, marries the fires of the setting sun on the sea. Soft pink, bright pink, flame orange, pale green, Caribbean blue, fading yellow, where drapery and precious embroidery dominate. Jewels handed down through generations, priceless stones, and Hollywood brooches come out of the coffers, underlining the suppleness of a sheath, the modeling of a bust.

The spirit of the Roaring Twenties is back, among fringes, gathered waists, integrated veils, head ornaments or streams of crystals, evoking the gaiety of an era that followed the unimaginable tension of the First World War. The same 1920s that influenced fashion in the 1970s are back in Zuhair Murads 2023 Spring Summer Couture Collection, combined with small touches featuring bell or batwing sleeves and fluid, pajama-like trouser sets with precious macram embroidery. Above all, the collection reflects a longing to resume life as it was before the Covid-19 pandemic and other crises while keeping only the essentials.

24Fashion TV ZUHAIRMURAD HCS23 001 1675260069 jpg24Fashion TV ZUHAIRMURAD HCS23 002 1675260073 jpg24Fashion TV ZUHAIRMURAD HCS23 003 1675260078 jpg24Fashion TV ZUHAIRMURAD HCS23 004 1675260081 jpg24Fashion TV ZUHAIRMURAD HCS23 005 1675260085 jpg24Fashion TV ZUHAIRMURAD HCS23 006 1675260088 jpg24Fashion TV ZUHAIRMURAD HCS23 007 1675260091 jpg24Fashion TV ZUHAIRMURAD HCS23 008 1675260094 jpg24Fashion TV ZUHAIRMURAD HCS23 009 1675260098 jpg24Fashion TV ZUHAIRMURAD HCS23 010 1675260101 jpg24Fashion TV ZUHAIRMURAD HCS23 011 1675260105 jpg24Fashion TV ZUHAIRMURAD HCS23 012 1675260109 jpg24Fashion TV ZUHAIRMURAD HCS23 013 1675260113 jpg24Fashion TV ZUHAIRMURAD HCS23 014 1675260116 jpg24Fashion TV ZUHAIRMURAD HCS23 015 1675260121 jpg24Fashion TV ZUHAIRMURAD HCS23 016 1675260125 jpg24Fashion TV ZUHAIRMURAD HCS23 017 1675260128 jpg24Fashion TV ZUHAIRMURAD HCS23 018 1675260133 jpg24Fashion TV ZUHAIRMURAD HCS23 019 1675260136 jpg24Fashion TV ZUHAIRMURAD HCS23 020 1675260140 jpg24Fashion TV ZUHAIRMURAD HCS23 021 1675260143 jpg24Fashion TV ZUHAIRMURAD HCS23 022 1675260147 jpg24Fashion TV ZUHAIRMURAD HCS23 023 1675260151 jpg24Fashion TV ZUHAIRMURAD HCS23 024 1675260155 jpg24Fashion TV ZUHAIRMURAD HCS23 025 1675260160 jpg24Fashion TV ZUHAIRMURAD HCS23 026 1675260164 jpg24Fashion TV ZUHAIRMURAD HCS23 027 1675260169 jpg24Fashion TV ZUHAIRMURAD HCS23 028 1675260172 jpg24Fashion TV ZUHAIRMURAD HCS23 029 1675260177 jpg24Fashion TV ZUHAIRMURAD HCS23 030 1675260182 jpg24Fashion TV ZUHAIRMURAD HCS23 031 1675260188 jpg24Fashion TV ZUHAIRMURAD HCS23 032 1675260193 jpg24Fashion TV ZUHAIRMURAD HCS23 033 1675260198 jpg24Fashion TV ZUHAIRMURAD HCS23 034 1675260204 jpg24Fashion TV ZUHAIRMURAD HCS23 035 1675260208 jpg24Fashion TV ZUHAIRMURAD HCS23 036 1675260212 jpg24Fashion TV ZUHAIRMURAD HCS23 037 1675260217 jpg24Fashion TV ZUHAIRMURAD HCS23 038 1675260221 jpg24Fashion TV ZUHAIRMURAD HCS23 039 1675260225 jpg24Fashion TV ZUHAIRMURAD HCS23 040 1675260229 jpg24Fashion TV ZUHAIRMURAD HCS23 041 1675260233 jpg24Fashion TV ZUHAIRMURAD HCS23 042 1675260237 jpg24Fashion TV ZUHAIRMURAD HCS23 043 1675260242 jpg24Fashion TV ZUHAIRMURAD HCS23 044 1675260248 jpg24Fashion TV ZUHAIRMURAD HCS23 045 1675260253 jpg24Fashion TV ZUHAIRMURAD HCS23 046 1675260258 jpg24Fashion TV ZUHAIRMURAD HCS23 047 1675260264 jpg24Fashion TV ZUHAIRMURAD HCS23 048 1675260269 jpg24Fashion TV ZUHAIRMURAD HCS23 049 1675260275 jpg


Text and Photo: Press Zuhair Murad

More on: www.zuhairmurad.com @zuhairmuradofficial


By Senior Fashion Editor 24FashionTV: Christina V Henningstad @christina_henningstad


24FashionTV - VUGA Enterprises Media Group originally published at 24FashionTV - VUGA Enterprises Media Group